Sustainability in the Global Rail and Road Industry 2011–2012

Green marketing, regional regulations and educating staff were identified by respondents as key areas of sustainability practice to be implemented, or adhered to, going forward.

London – 24 November 2011 – Stringent global rail operation and safety regulations act as a driver for most rail industry buyers to integrate sustainability practices, such as the use of intelligent energy consumption and eco-innovative technologies. The key drivers of sustainability as identified by transport industry supplier respondents are ‘cost savings and operational efficiency’, ‘client demand’ and ‘strengthening competitive position’. Locomotives help to significantly reduce excessive fossil fuel emissions as well as significantly easing urban traffic congestion.

Rail industry buyer respondents plan to increase expenditure on ‘ETCS/ERTMS train control and safety systems’, ‘regenerative breaking systems’ and ‘noise, shock control and anti-vibration’ solutions
The need for fuel efficiency and safety systems is paramount within the transportation industry and is driven by rising fuel prices. Technologies such as European rail traffic management system (ERTMS), and communication based train control (CBTC) that automate train operations are increasing in demand.

The most important factors influencing supplier selection for rail industry buyers are ‘reduction of energy consumption’, ‘effective health and safety (EHS) management system’ and ‘certification and compliance with ISO 14001’, while that of road industry buyers are ‘effective health and safety (EHS) management system’, ‘reduction of energy consumption’ and ‘effective minimization of waste’. For example, in September 2011, SICK, a major provider of sensors, safety systems, machine vision, and automatic identification products for factory and logistics automation, introduced its collision avoidance system that works on proximity detection technology.

‘Email and newsletters’, ‘online portals’ and ‘conferences and events’ to dominate future investment
Media channels such as ‘email and newsletters’, ‘online portals’ and ‘conferences and events’ are considered to be important for transport industry suppliers to market green credentials to their existing and perspective clients. Green marketing allows companies to communicate with customers, and use the latest technology on a more frequent basis. The use of electronic communication reduces paper, printing and postage costs, providing a higher return on investment (ROI) and greater market reach, making business’ more sustainable.

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