Monday, 23 April 2012

Global Oil and Gas Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry

London, April 23, 2012 – Of respondents across the global oil and gas industry, 57% are ‘more optimistic’ about revenue growth for their company over the next 12 months than the previous 12 months.

This optimism is based on the implementation of cost containment measures, the growth of profitable markets such as the South East Asian countries, as well as China and India, and positive changes in business strategies for driving sales.
 
Middle East, China and Brazil are the most important emerging markets in the global oil and gas industry
Global oil and gas industry respondents identify India to be the most important region for growth among emerging markets, along with China, Brazil and the Middle East. Furthermore, India and China are considered the two most important emerging markets by respondents from fossil fuel oil and gas generation companies, with strong economic growth in both countries, along with high demand for oil and gas, rendering them attractive to foreign investors. On the other hand, Singapore with Taiwan and Hong Kong, Canada and Australia are the developed regions with the highest growth potential, as identified by 45%, 42% and 41% of respective respondents from global upstream oil and gas companies. Additionally, according to 46% of respondents from midstream and downstream oil and gas companies, Australia will demonstrate ample growth in this sector.

Average annual marketing budget of suppliers is expected to increase
ICD Research’s industry survey 2012 reveals that the marketing budgets of global oil and gas industry supplier respondents are expected to rise by an average of 6.5% over the next 12 months. Noticeably, 46% of respondents expect an increase in marketing expenditure of between 1% to 10% in 2012, while only 3% of respondents expect a decrease between 1% and 10%.

Mergers and acquisitions in the global oil and gas industry expected to increase in 2012
Executives from the global oil and gas industry expect increased levels of consolidation, with 57% of respondents anticipating that there will be either a ‘significant increase’ or an ‘increase’ in  mergers and acquisition (M&A) activities over the next 12 months. M&A activity is expected to increase as a result of high growth in emerging markets and overcapacity in developed regions, and the need to develop new efficient technology solutions as a long-term priority for companies is also expected to drive M&A activities. Additionally, global oil and gas industry buyer respondents reveal that they will increase capital expenditure towards ‘machinery and equipment purchase’, ‘new product development’ and ‘IT infrastructure and development’ over the next 12 months.

North American companies most optimistic on revenue growth

Of all respondents, 69% from companies with operations in North America are optimistic about revenue growth over the next 12 months, as compared with 53% of respective respondents from Europe and the Rest of the World and 52% from Asia-Pacific. The credit worthiness of large integrated upstream oil and gas companies is set to improve in North America, driven by their oil-heavy upstream portfolios, sizable cash balances and reasonably low net debt levels.

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2 comments:

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