In 2011, the foodservice market in Poland was estimated at PLN30,904.7
million. The industry in Poland was severely affected by the recent
global financial downturn, and the growth rate of the industry in the
country declined considerably in 2009, from 4.9% in 2008 to 0.4% in
2009. While the growth of the industry was down considerably in 2009,
the industry recovered at a fast pace, registering a growth of 2.8% in
2011. The growth prospect for the industry in the forecast period (2011 –
2016) seems promising, as the industry is projected to grow at a CAGR
of 3.54%, which is comparatively above the CAGR of 2.50% recorded during
the review period (2006–2011).
Polish Foodservice: Market Size
During the review period (2006–2011), the foodservice industry in Poland increased from PLN27,319.5 million in 2006 to PLN30,904.7 million in 2011, at a CAGR of 2.50%, and the industry’s sales per outlet increased from PLN230,425 in 2006 to PLN244,569 in 2011, at a CAGR of 1.20%. The foodservice industry in the country suffered from the negative impact of the recent global financial crisis, as it experienced a decline in sales, particularly in the year 2009. The foodservice industry in Poland was also affected by regulations, such as an increase in VAT rates, change in e-invoicing, and a smoking ban.
Foodservice: Market Dynamics and Structure
In 2011, the profit sector accounted for 78.1% of total foodservice sales in Poland. During the review period, sales in the profit sector increased from PLN20,979.9 million in 2006 to PLN24,133.5 million in 2011, at a CAGR of 2.84%. During the review period (2006–2011), all channels within the profit sector recorded positive growth, with the retail channel recording the highest CAGR, of 10.78%, followed by the military and civil defense overall channel, which grew at a CAGR of 5.90%.
During the review period (2006–2011), the restaurant channel recorded the highest sales, which grew from PLN11,607.9 million in 2006 to PLN12,788.7 million in 2011, at a CAGR of 1.96%. Growth in restaurant channel can be attributed to QSRs, where foodservice sales increased from PLN4,273.6 million in 2006 to PLN4,900.2 million in 2011, at a CAGR of 2.77%, and FSRs, where foodservice sales increased from PLN5,463.5 million in 2006 to PLN5,816.5 million in 2011, at a CAGR of 1.26%.
Growth in the retail channel was attributed primarily to sales registered in the baker sub-channel, which led the channel in terms of volume, followed by supermarkets and hypermarkets. During the review period (2006–2011), considerable growth in sales was also recorded in all other channels in the profit sector, as all the channels recorded growth in the sale of foodservices. In 2011, cost sector sales represented 21.9% of total foodservice sales in Poland.
During the review period (2006–2011), sales in the cost sector increased at a CAGR of 1.33%, from PLN6,339.6 million in 2006 to PLN6,771.2 million in 2011. In terms of sales, the largest channel in the cost sector was healthcare, which contributed total sales of PLN2,836.6 million in 2011, followed by the welfare and services channel, which contributed total sales of PLN2,094.3 million in 2011. The military and civil defense channel recorded the highest CAGR, of 5.90%, followed by the welfare and services channel, where foodservice sales grew at a CAGR of 0.95%. During the period, foodservice sales from education declined at a CAGR of -0.65%.
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